Walk on by... walk on in... or walk away?
Just a little ways away from the above-mentioned concrete bunker sits an entirely different looking development recently built by Benderson. When you compare the two buildings, it is easy to see what was done right and what was done wrong. Notice the windows, the gooseneck and lantern-style lighting? There's a mix of building materials, which means that there's a mix of colors... not so drab. There are even faux awnings to soften the hard elements. People can see in, and customers can see out. So the question is, "Which Delaware facade makes you want to support whatever ultimately goes inside?" Me? I'm actually interested to see what business moves into the bottom storefront... the top one I'm not holding my breath.
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IamMe
You can always count on developers. Build it fast and cheap and they will come. If not, walk away leave it for someone else and move on.
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wizardofza
The Benchmark one is an older structure from the days when stripmall buildings were built for the sole utilitarian purpose of attracting motorists to park, go in, buy shit, and leave.
The more "humane" stripmall design has actually been standard practice among most commercial sprawl developers for the past decade or so. As so many auto-oriented shopping areas have become over-satured with retail, developers have actually had to put a little focus on design. Otherwise everything looks like one big cinderblock and asphalt mass.
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STEEL
Neither has a door facing the street which is a big negative for both
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Nusch
True, and while the appearence of the building from the road is much better, the building does little to entice pedestrian traffic as its entrances face the adjacent parking lot. Call it a toss up, better than most, but still quite not there.
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sbrof
The new development is a step in the right direction but unfortunately isn't much more than a rotated strip mall. The lack of doors on Delaware Avenue I feel shows the true ( or lack of ) intentions by the developer. Then again it is Benderson so I guess this should be considered a win.
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driz716
Well, since neither facade has a door on Delaware, Ave I don't want to go inside either of them! Sorry Fleet Feet.
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jt1983
did anyone see what the Benchmark building looked like before? this is a a great improvement, imo. i'm glad they knocked down that half of the building that had NO businesses at all and put a much-needed drive up atm at key bank. whenever i went to that bank i felt like i was going to get raped or murdered. they also added a "crown molding" effect to the facade, which looks better now then it did before. they're doing that in the tops/target plaza as well, the "crown molding" facade. so it's nice to see these buildings are at least getting some kind of upgrade to draw more business. i only wish they'd upgrade the value/kinkos/amvets plaza at the corner of hertel & elmwood next! oh and the k-mart plaza too. i hope the plaza that they're putting the kohl's in improves some, as well.
i wish the benderson building would fill up already. it's been empty long enough.
end rant.
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WCPerspective
How's Target coming along?
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