MAFAC Offers Incentive For Bikers In Buffalo
To go even further, companies can, and should, offer incentives to get bikers through their doors. Take the Market Arcade Film & Arts Centre for example. They have a new program where you can buy a sticker for five bucks that you can adhere to your bike helmet. Customers who bike to the theater wearing a helmet with the sticker get $2 off a movie. How cool is that? The hope is that more businesses pick up on the program called www.bicyclebenefits.org. Think of it... discounts for food, or clothing...
By the way, the reason that I used the above image was to show that there is plenty of space on the exterior of the theater building's south-east side to do some creative marketing. Instead of blank sectional walls (see bottom photo), the theater could put up some current movie posters with neon or some other lighting source. There is a real missed opportunity for marketing there. Maybe a local metal worker could even build some bike racks into the side of the building. On the Main Street side of the building there are some recently installed bike racks for those of you who may be looking into taking advantage of the program. Stickers are available at the concession counter.
Market Arcade Film & Arts Center Buffalo NY 639 Main Street.
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GDC
You read my mind, queenseyes, before I even read the last paragraph, I was going to comment on the blank walls and how movie posters and/or other designs are so needed.....Also, luv the bike and discount idea. They already have a discount for those who park in the M&T Parking lot, so why not a discount for those who bike there. Sounds Great!
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sbrof
companies should take a look at a similar idea. E&E have a system where if people bike to work they get money the company would have spent on parking in their paycheck. Maybe the city should setup a system that allows for parking code variances for companies that have employees who bike, carpool or take transit to work.
A part of downtowns problems come from a zoning code designed for the suburbs from the 1970's..
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MJWorthington
"A part of downtowns problems come from a zoning code designed for the suburbs from the 1970's.. "
so, so true. Its why ever corner Rite Aid, Walgreens etc in the city is a pedesttian inhibiting asphalt mess.
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