Honesty in a Bottle
Well, now it is Buffalo's chance to "answer honestly." Molson Canadian, a product of North America's oldest brewery, is bringing back their unique twin labels, but this time labels are coming to life.
On June 25, from 1-5 PM, our friends from across the river are challenging Buffalonians in the "Answer Honestly" campaign. In good-natured, Canadian spirit, Molson Canadian mounties will flock to the intersection of East Chippewa Street and Main Street to ask adult beer drinkers life's most important questions.
Would you rather date a Sport's Illustrated model or be on the cover of Sport's Illustrated? Would you rather pause life or fast forward it? Those who choose to answer will be given original "Answer Honestly" T-shirts.
Molson Canadian will be compiling the survey information and sending it out to other cities, informing them as to how they compare to their fellow Buffalo residents. Buffalo was chosen to host this event because of its well-known, open and friendly environment. Plus, the question "would you prefer box seats at a hockey game or sideline passes to a football game" should receive some particularly honest answers.
Molson Brewery founder, John Molson, takes pride in declaring Molson an honest brew, with full flavor, true drinkability and an easy finish. Molson Canadian delivers their beer at a fair price, remaining loyal to the qualities it was founded upon. Brewed since 1786, the brand is coming back in 2008 with a label that holds true to Molson's ideals, branding bottles with intriguing questions.
Are you curious to discover what defines an honest beer? Or just know if ranch or blue cheese dressing goes better with chicken wings? Come take the challenge on June 25th, test your honesty, and find out answers to your own burning questions. Visit http://www.molsoncanadian.com/ for more information.
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GDC
This sounds like fun.
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elmwoody
I would honestly rather drink Labatt Blue.
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queenseyes
Sounds like Molson is trying to hone in on Labatt territory. Maybe they should think about moving their US headquarters here as well. Otherwise, good luck.
You said mounties... heh, heh...
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Drew
It is ok to edit press releases. This paragraph belongs in a paid ad, not an article:
"Molson Brewery founder, John Molson, takes pride in declaring Molson an honest brew, with full flavor, true drinkability and an easy finish. Molson Canadian delivers their beer at a fair price, remaining loyal to the qualities it was founded upon. Brewed since 1786, the brand is coming back in 2008 with a label that holds true to Molson's ideals, branding bottles with intriguing questions."
Report this