Construction Watch: Evans Bank
“We knew it was the right time to reexamine our brand and how we speak to the marketplace,” explained President and CEO David J. Nasca. “For people who didn’t know us, we needed a way to introduce ourselves. For customers who already know us, we needed to reaffirm the unique value we offer.”
Founded in 1920 in the Town of Evans, Evans Bank first catered to residents in the Southtowns, but now serves customers throughout Western New York. The bank's second branch in the city is currently being built at the former ETS location, 925 Elmwood Avenue at W. Delevan.
In early 2008, The Martin Group, a local marketing communications firm, was hired to conduct market research and develop a new identity for Evans. Focus groups were conducted with current customers as well as non-customers. Feedback from bank employees, key managers and board members provided additional input for the rebranded elements.
The word “National” was removed to create a simplified, more memorable name – “Evans Bank” – and to clarify the financial institution’s commitment to community-based banking. The new logo features a contemporary orange mark in the shape of a circle, accentuated by a lowercase white ‘e.’
Entry image by Tim Sullivan
What Others Have To Say
What Do You Think?
Related Articles
-
Early Reading First
Back in September, Good Schools for All, an organization governed by a board of community stakeholders including local foundations, was awarded a $4 million grant from the U.S. Department of Education. It was one of 32 granted nationally, and one of two given to NYS. They took that money and in collaboration with their Read To Succeed campaign, which involves a coalition of more than 50 local organizations that want to improve literacy in the City of Buffalo, started the Early Rea … - Today, 12:17pm
- Continue Reading
- Join the conversation
-
Start Making Sense
Ask David Byrne of the Talking Heads what motivated him to install artistic bike racks in NYC and he'll surely tell you that it's time to 'Start Making Sense'. You take a need and a want and deliver on them. NYC needs more bike racks and residents and visitors want cool artistic installations to look at. And how hard would it be to design and make a handful of fun and functional bike racks. While Buffalo is still waiting for our racks to appear on the streets, NYC has scored some … - Today, 12:16pm
- Continue Reading
- 2 Comments
-
Bash for The Cotter @ The Bison Rod and Gun Club!
If you're a true blue Buffalonian, then chances are that you're a friend of The Cotter. After all, The Cotter is the world's oldest operational fireboat and she lives a short way from the HSBC Arena. This event should not be missed for a number of reasons. First, we need to keep The Cotter's designation going. If she's not operational, then we lose a big part of our waterfront history. Second, the fundraiser takes place at the Bison City Rod and Gun Club on Ohio Street and on the … - Today, 11:12am
- Continue Reading
- Join the conversation
-
United Way's 16th Annual Day of Caring
On your way to work this morning you may have noticed hordes of beautification volunteers working throughout the city. I spotted about forty volunteers getting down and dirty at the Grace Manor on North Street near Kleinhans Circle. It was there that I spoke to Kim Williams, Activities Director at the manor. She told me that this was a huge effort on the behalf of the United Way. Each year the United Way reaches out to the corporate community to ask for the volunteer help of their … - Today, 10:49am
- Continue Reading
- 1 Comments
Comment Options
hamp
I think if you say you want to be a community-minded institution you construct a building that is welcoming and transparent. You don't put in all this dark glass that runs counter to the pedestrian experience that Elmwood strives to have.
From the rendering, it looks like this is going to be another Darth Vader on Elmwood.
Report this
UrbanGuy
looks like a good elmwood village co-branding effort! (i'm saying that in a good way)
Report this
MEC
I was impressed with how they were able to retro-fit the bank into a former restaurant. I think we need to wait until it has been completed, but from the looks of the West Delevan entrance, it may be a more inviting experience walking by on Delevan. It is a bank, so there are always going to be security issues built into the design.
Either way, this and the new Bank of America building put M&T to shame, the elmwood branch barely takes care of their dying trees. For a local company, M&T should be ashamed.
Report this
sbrof
MEC, The elmwood branch (just like their former Delaware branch) suffers from the architecture for which it was built. from that standpoint it is a decent building but that style of architecture doesn't fit well with a non-sterile mixed use and open setting like elmwood.
Also all the tree did die after the October storm, they have since 100% replanted them, are you saying that the new trees need some work or watering?
Report this
MEC
I agree that the original architecture is the problem, however the branch is clearly one of the busiest as indicated from the lines inside/parking lot/ATM and drive-through teller lines at any given time. All I am saying is it could use some enhancements for a better curb appeal.
Report this
jstraubinger
So what does the former Burger King and now the new home of ETS look like after it's makeover?
Report this
Your_Intellectual_Superior
Go get a taco and see for yourself.
Report this
Bufago
Almost as pretty as Pano's new addition.
Report this
Andrew
Looks good to me. now lets work on that disgusting gas station across the street
Report this
sonyactivision
They should open a branch in Downtown that coincidentally would also be their headquarters.
Report this
jamesbflo
i was thinking the panos addition fits the streetscape well...very well.
Report this