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In order to sell a concept, you have to be able to show off the concept 'properly'. We have seen renderings of the Buffalo City Tower, but how far do a couple of renderings go? That is why Bashar Issa decided to commission Cannon Design to build a 3-dimensional video that would showcase the Buffalo City Tower in realistic light.
What would The Tower look like as you approached it from street level? How would it feel to be able to walk into the grand lobby with the terra-cotta walls? What would an office layout resemble? How would The Tower function in relationship with neighboring buildings? And what would a view look like as seen from the upper floors of The Tower? These are the feelings that Bashar wants his potential clients to feel as he sells his vision to out-of-state companies. “As a matter of fact, the 3D-design was completed for one company in particular,” Bashar told me. "A prospect tenant that has expressed a serious interested in being THE anchor tenant. This company would be pulling their offices from out of Buffalo (outside) into Buffalo… and all of the jobs along of course. There is great interest in this building.” And even though Bashar cannot release any sort of information pertaining to possible tenants, he does want to share with BRO readers what his potential clients are now seeing.
As Bashar so fondly says… brilliant.