Mark, great mix of images. Thanks for sharing with BRO!
Mark, great mix of images. Thanks for sharing with BRO!
Wow, that video is really talkin' proud...if you know what I mean. That was the slogan in a similarly produced campaign from the early '80s. It was supposed to make Buffalo look good, but I think it was actually kind of sad, just because something like that was needed in the first place. The production value of this one is pretty good, and Buffalo looks sharp in it. To whom will this be marketed?
Will it be on TV? If some people donate some money to Buffalo Old Home Week (tax deductible), we might be able to afford the advertising costs. Until then, it will be a viral video, sent about by email and posted on blogs around the country.
To whom will it be marketed? People in the suburbs of Buffalo, Western New York, downstate NY, and to our Buffalo expatriates who have moved all over the country. We want them all to join in the festivities of this wonderful event.
Dreadful with a capital D!
Ok...so...advertising Old Home Week by showing cliched shots of City Hall and the Metro Rail crawling by?? Wtf??
Shouldn't "Old Home Week" be promoted by showing shots of...get this....OLD HOMES?? How about shots of streets like Franklin, Linwood, Bidwell, Ashland, ect.??
Jimmy Griffin could have shot a better video.
Whoever put this together must be from the burbs or something.
Wow, I hate to dump on what looks like a sincere effort but...it does look sad and desperate. "Come back home"?--yikes. I'm not an expert or anything, but I think Buffalo needs to be pretty smart about any future marketing effort. We should recruit a successful marketing agency to develop a clever and effective scheme that can maybe connect radio or tv spots with a high-quality website. I love Buffalo, but we need a really smart approach if we are to convince people that think buffalo is just a conservative, depressed blue collar town that we are more.
I've always thought that a brief mentioning of a city in association with something positive is a great way to market a place without looking like you are trying. For example Austin City Limits on PBS is great for austin because I make the association of Austin with great music and sexy & young or legendary performers. I was listening to a NPR program yesterday that mentioned some scientific innovation developed by Buffalo scientists/researchers. That is very good for Buffalo's image. Is this Old Home week important enough to get mentioned in newspapers or magazines that deal with the Arts, decorating, architecture or historic preservation? The Buffalo News is fine, but a mention in the NYTimes would be amazing. At least, thats the sort of marketing that works to change my mind about a place. Good luck.
Nah-Uh & Dave,
Well first, the events aren't about "Old Homes," if you have followed any of their many posts or been to their website, you'd not be displaying your ignorance here. In the context of a series of events designed to bring people who've left back here to appreciate all that they believe Buffalo has to offer, the interpretation of Buffalo as someone's "old home" is easily grasped by all but the feeble-minded, and also, the name of the original event in 1907. So stfu on that.
As for getting
a successful marketing agency to develop a clever and effective scheme that can maybe connect radio or tv spots with a high-quality website.
I'd like to ask how much you have donated to this group's efforts, knowing as you undoubtedly do that high level, diversified media firms don't often do pro bono work. They're seemingly pulling off what they can with the resources they have. If this year's event works, subsequent years will grow on that- but seriously, how do you think this stuff gets started? With million-dollar budgets? Welcome to the grass-roots, mang.
Finally, as for whether it's cheesy or brilliant, taste is subjective and the posts so far suggest the count is 3-2 'for', with one 'no opinion stated'. Send it to your millions of friends and have the vote right here on this board as to whether it is craptastic or yumalicious.... but right now the edge is in favor of yumalicious.
Thanks for all the valuable input. Hopefully, you can transfer your love of Buffalo into attending and supporting Buffalo Old Home Week.
Buffalo Geek, - how about formally inviting other entries and have a little contest for bragging rights?
I realize people can do this on their own, but how about choosing some YouTube tag as an "official" contest tag for a Buffalo Old Home Week and have people post 30 sec video clips on there and the judges (BOHW committee) choose a winner say end of next week from among any on You Tube that have the tag.
Prize would just be credit and linking on the BOHW web site - but people might like that prestige, such as it is. You could link to all serious submissions from your site.
Announce it on BR and WNYMedia and I bet you'd get some very creative entries. I think it was GM or Ford who recently allowed people to post their own commercials and had very good feedback.
For the record, I think that video was a good effort and much better than anything I could do (zero skills for that), but I also think some of the critiques have some merit and it would be interesting to see the variety of vids people create for this.
Chill out Super Bison,
Buffalo Old Home Week just sounds like a week about old homes in Buffalo. Sorry if I am an idiot but when I think of an old home I think of an old house. Thats why I probably didn't go to the websites or pick up any flyers before. How many people would connect this event with some obscure event in 1907 really? Is that why the logo has a man in a tuxedo leaping through the air, to remind us of our old homes(not houses)?
I just went to the website and I think this whole idea is pretty ridiculous. I would rather donate what little money I have to one of those reasons why Buffalo is great. I think grassroots efforts ultimatly succeed if they have a strong concept. I just dont see this "old home week" as a good idea. Sorry/Good Luck
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