For those of you who grew up savoring the sights, sounds and tastes of Crystal Beach, ONE ROQ Vodka has a special surprise for you. The Buffalo-based vodka company is in the midst of rolling out the first ever Loganberry flavored vodka.
The company’s owner, Garrett Green, tells me that the tribute is both for lovers of Buffalo and appreciators of hand crafted, tastefully flavored vodka. “My aim was to establish a commemorative and iconic label for the local and regional market, a gift to the area to embrace and share, generation after generation. Loganberry was an obvious opportunity, as it has an incredibly long standing history in the area. Today, the flavor is literally an icon of Buffalo and to many a fond childhood memory carried by those that grew up in the era of the Crystal Beach Amusement Park, one of the largest in the world in it’s day,” states Green. Green believes introducing ONE ROQ Loganberry and the flavor’s history in a trendy spirit may create a substantial opportunity for National recognition; both for Buffalo and for ONE ROQ®. “This release is also part of a larger re-introduction of ONE ROQ as a brand, which will be unveiling a total of 4 new labels, including a new bottle design, this fall.”
Launched in September 2012, ONE ROQ is now found in approximately 120 retailers in Buffalo. The company also continues to infiltrate other markets, including FL, MO, CO, CA, TX, AZ, MI and GA. With the addition of the loganberry flavor, ONE ROQ now offers four varieties. The other three styles are: ONE ROQ Super-Premium, ONE ROQ Raspberry and ONE ROQ Dark Chocolate Truffle. According to Green, Buffalo (his hometown) is the company’s ideal test market, and has set his sights on this the Buffalo market to become one of the brand’s top producing markets before it expands into NYC.
ONE ROQ is distributed by Certo Brothers Distributing Company in West Seneca, NY.
For some background on ONE ROQ, and its founder, you can refer to this BRO article. ONE ROQ Vodka on Facebook