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Zetouna is Born

By now you may have seen a new business sign go up across the street from The Co-op. It’s a business called Zetouna, which specializes in carrying importing products from Tunisia. Owner Sonia Ayadi first came to Buffalo to attend school at D’Youville where she studied international business. That is what ultimately led her to begin importing products such as wooden bowls and spoons, olive oils, couscous, olives, and foutas (wraps, towels, blankets), among other items into the United States. 

For quite some time Sonia’s primary importing business, Trimex Global, LLC, has been supported by orders from The Co-op and Premier Gourmet. Her sales of olive oils to the two heavy hitting local businesses prompted her to think about possible directions that she could take her business. 
Over time Sonia developed a fairly large following of loyal customers to her brand, which presented a tempting business opportunity.  Ultimately Sonya decided that it might be a good idea to open up a retail shop where she could also conduct her wholesale operation. It was a small empty retail storefront across from The Co-op that caught her eye and finally sealed the deal, thus Zetouna was born. 
Zetouna – Facebook
818 Elmwood Avenue
Buffalo, New York 14222
Phone: (832) 387-4639

About the author  ⁄ queenseyes

Founder of Buffalo Rising. Co-founder Elmwood Avenue Festival of the Arts. Co-founder Powder Keg Festival that built the world's largest ice maze (Guinness Book of World Records). Instigator behind Emerald Beach at the Erie Basin Marina. Co-created Flurrious! winter festival. Co-creator of Rusty Chain Beer. Instigator behind Saturday Artisan Market (SAM) at Canalside. Founder of The Peddler retro and vintage market. Instigator behind Liberty Hound @ Canalside. Catalyst behind the Pierce-Arrow Film Arts Center. Throws The Witches Ball at The Hotel @ The Lafayette. Themed New Years mayhem at various locations. Next up: Porchfest... Also offers package tours of the city for groups or individuals. Contact Newell Nussbaumer |

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I had an amazing shopping experience at the Zetouna Store...they have the best quality of olive oil in the world...a great customer service,stuff are friendly and easy going :) they offer me discount too for being first  time buyer :) and they sell decorating items and other cool product :) check it out guys i would recommend visiting this store :)


I would like to thank you for your best written post, its informative and your writing style helped me to read it till end. Thanks man!



thanks for clearing that up and sorry you got downvoted for answering a simple question.


I believe it is Arabic for olive tree.


stupid question but what does 'zetouna' mean? i've seen it around food from the middle east and was just curious.