Buffalo is the least fashionable city in America, according to a new ranking from Bundle.com.
How did Bundle.com come up with this ranking? Did they just rank cities inversely to their Zubaz-density? No, the methodology was a little more complicated than that.
Bundle used their data on retail transactions in the 50 biggest cities in their database. Using this data, Bundle created an index of “fashion-conscious households” which were defined as households that had at least four transactions at top-end designer merchants in the past 30 months. A city ranked 1.0 is perfectly average (by Bundle’s fashion-conscious metric).
And perfectly average is where Flushing, NY ranks. To the surprise of hipsters everywhere, Brooklyn is slightly below average with a rank of .87. As for Buffalo, well, we rank dead last.
Buffalo, NY ranked as the least fashionable city in America with an index of 0.10. This makes Buffalo ten times less fashionable than the average big city in America, and 32 times less fashionable than its downstate neighbor, New York, NY. Perhaps Buffalo’s lack of fashion can be chalked up to its abundance of snow days.
So here is what this “least fashionable city in America” ranking really means: fewer households in Buffalo have made at least four transactions at top-end designer merchants in the past 2.5 years than any other large city in America.
Irvine, California is the “most fashionable” city in America, according to Bundle’s analysis. And Irvine is followed closely by New York, Los Angeles and Miami.
Buffalo, meanwhile, edges out Louisville, Jacksonville and Albuquerque in the race for last place. Remarkably, even kindred spirit Cleveland has 3 times as many households that have made high-end retail transactions as Buffalo.