We all know how powerful a quality branding campaign can be for our city. Remember Talking Proud? I’m not saying that that was the best marketing campaign for our city, but then again I still remember it to this day. I was very young when that campaign was launched – I remember clearly all of those people marching down the steps of City Hall singing that darn jingle that still echoes in my brain. That branding campaign is now outdated and obsolete… thankfully.
Today, the CVB (Visit Buffalo Niagara) launched a new branding campaign for Buffalo meant to reignite a new sense of hometown pride that will be delivered to the masses, much the way Detroit did during the Super Bowl. Evoking powerful images in an attempt to pull at the heartstrings of America, with a voice-over by Saul Elkin. The message? Buffalo. For Real. This is the joint branding initiative that has been handed down with a seal of approval from a series of advertising firms, economic agencies, politicians, culturals, media partners, sports teams and foundations. The purpose of the new ‘destination brand identity’ is to bolster civic pride and tourism utilizing a number of different media vehicles. Think of ‘This Place Matters‘ taken to the next level and delivered to a national audience. Here’s a video that was released today to coincide with the campaign.