What appeals to me about hyperlocal media (which is what Buffalo Rising is) is the opportunity to bring specific attention to individual efforts in a community. When you cover enough of those efforts, people start to realize thereis momentum and not just sole and radical occurrences. And thatis the tipping pointoat least for emerging cities like Buffalo where people are hungry for hope and proof of progress.
What happens when you market those efforts to external audiences? What happens when instead of just telling folks your city is great and has a lot of stuff going on, you show them. Let them know about things that will challenge their ideas about what your city has to offer?
We bet that over time theyill come to the conclusion that something may just be happening here.
Hereis an example of what that looks like, triggered by WestCoastPerspective’s post a few days back about Holling Place and how it offers affordable urban loft living downtown. The external audience was Neil Takemoto, founding director of Cooltown Studios, a company that links 40$M in investment capital with proven, innovative developers who want to set a new standard for quality and innovation in real estate development.
Here’s the story Takemoto ran about Holling Place
…and here’s what he had to say about us about a month ago.